Podcasts

Welcome to the Marketing Masters podcast series! Here you will be able to access audio content to keep you in the know on the latest in technology and marketing best practices. In addition, we will feature exclusive interviews with authors, key decision makers and other individuals at the forefront of the IT industry today.

Be sure to utilize the RSS Feed to automatically receive updates every time a new podcast is added to the Marketing Masters portal.

ONE-ON-ONE WITH JEFF LAMPE: A series of insightful interviews with key newsmakers in the IT channel, including best-selling authors, industry analysts and executive contacts at key vendor partners.

TOPIC: Utilizing Social Media in the B-to-B Space

SPECIAL GUEST: Charlene Li, former Vice President and Principal Analyst at Forrester, and co-author of the business bestseller Groundswell: Winning in a World Transformed by Social Technologies.


SPECIAL GUEST: Ann Handley, former co-founder of Clickz.com and the current Chief Content Officer at Marketing Profs.com.


SPECIAL GUEST: David Meerman Scott, keynote speaker and author of many best-selling business books, including The New Rules of Marketing and PR and his latest release, World Wide Rave.

TOPIC: Marketing Best Practices

TELEMARKETING: Special guest Michael A. Brown of Business to Business By Phone shares his expertise on maximizing the effectiveness and ROI from outbound teleprospecting campaigns, as well as inbound call strategies.

WHITEPAPERS: Collin Canright of Canright Communications, our special guest, discusses what makes a good whitepaper, when you should use them and how to best distribute them.

WEBCASTS: Special guest John Panek reviews the finer aspects of his 24-Point Guide to successfully conducting a webcast.

SEO/INBOUND MARKETING: Mike Volpe, VP of Inbound Marketing at Hubspot, shares his best practices for search engine optimization and inbound marketing strategies.