Blue Coat provides customers with a family of intelligent appliances and endpoint technologies that deliver a comprehensive set of application acceleration and security features and benefits. Blue Coat appliances are unique because they are able to understand and control the way users and applications interact and behave on the network. These appliances are powered by a purpose-build system that provides policy-based control over a broad set of integrated Web security and application performance optimization technologies. Unlike their competitors, Blue Coat is the only supplier providing WAN/Internet acceleration and security within the same solution set.

Why Sell Blue Coat? VAR Benefits:

• 30-Day Evaluation program allows resellers to preview Blue Coat equipment before returning the product
  
• 100% channel sales model offers substantial margins and maximizes profitability
  
• Proven market leader with 40,000+ appliances installed in thousands of customer locations across 150+ countries
  
• 93 of the top 100 of the Fortune Global 500 organizations are Blue Coat customers
  
• Comprehensive product portfolio generates revenue from new opportunities and within an existing customer base
  
• Extensive service and support offerings provide new and ongoing revenue streams
  
• Partner-focused marketing programs and sales enablement tools
  
• Expert training and certification programs
  

The primary objective of the Blue Coat Channel Advantage Partner Program is to foster joint success by providing compelling top-and bottom-line growth opportunities to their partners. Recognized in the leader's quadrant in both Garter Magic Quadrants for WAN Optimization Controllers and Secure Web Gateway, Blue Coat provides its partners with the competitive edge to dominate both of these rapidly growing markets. Channel Advantage Program members of all levels enjoy highly competitive gross profit margins, regional sales and technical support, and a wide range of marketing and sales enablement tools.

Blue Coat offers three levels of partnership: Authorized, Premier and Elite. Accessible to resellers based on their core capabilities, commitment to collaborative practices with Blue Coat and investment in technical training.

Program Benefits:
http://www.bluecoat.com/partners/channel-advantage-program